Is radio as we know it dying? All the big markets show their listening base shrinking. Radio station leaders from a few years ago are fighting for scraps. Advertisers are leaving in droves. There are no ears for their ads.
Who is to blame? Clear Channel is one of the major blame holders in this entertainment debacle. They bought up all stations they could in every market to maximize the ad dollar muscle. They got into politics, trying to influence elections.
But worse of all they homogenized the programing, all stations sounding alike. They ruined the creativity of the on air personalities. Go ahead, flip the channels, who is on, whats his/her name? Kids still listen to music, just not on the radio
Bland. Boring. The greatest sin of all.
2 comments:
One thing I notice when reading magazines and newspapers from the US is the amazingly awful amount of advertising scattered all through it. The content is overshadowed by the adverts. I wonder if the radio stations are the same? Here, if a radio station has too much in the way of advertising it will not get listened to.
Advertising in the past was an expected form of someone paying so the music was for free. Some stations now, may run an hour without an ad. That is not the way they want it.
Magazines used to be thick and plentiful, now they are neither.
Disc Jockeys, (DJ'S) used to the reason to tune in to listen as much as the music. Days gone by.
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