Never, ever, forget it's all about the money. The world's best movie, TV show, radio, plays, newspapers. all brought to you to make a buck, a dollar, money, money, money. Bloggers know all this is free because it is used to make money, gobs of it.They call it show business. Fill the seats, get them eyeballs, get them to buy. Anything.
And we will.
But there is a catch. The older you get there is less influence on you to buy. You have been down this road before. Different products point to different age groups. But it all ends by the time you reach fifty.
The Mad Men don't want you anymore. If old people watch a show, they will cancel it. Movies are not made for you. Radio shows don't matter. Newspapers are going away. Passe.
Boomers, your influence is over.
Unless it is stuff for old people.
5 comments:
I know. And they can say that 50 is the new 40 or 70 is the new 60. Blah, blah. It means squat.
Once you get to the age of awareness then the big companies are not interested in you unless you need a walking frame or hearing aid.
Linda
I just saw an ad on TV for some menswear that even in my youth I wouldn't be caught dead in. Just because they added some music, it won't influence me to buy. Sigh.
I have to disagree a bit. Of course the coveted 18-35 market is always the one they want, but the boomers still have lots of money to be spent.
How else to you explain J.Jill, Chico's, and men's Dockers with the hidden elastic?
Deborah
Ah, the hide a belly stretch band?
I meant of course a stretch band for me!
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